Communicate! (Available Titles CengageNOW)

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Communicate! (Available Titles CengageNOW) Details

Review "This textbook is a comprehensive look at human communication with an emphasis on public address. It is the perfect tool if you are teaching a basic hybrid speech communication class. The textbook is fantastically organized taking the reader from an understanding of how human communication works, how we make perceptions, how those established perceptions shape our self-concept and our communicative style. Both Rudy and Kathie Verderber have been working in the field of speech communication before our field started doing actual research on human communicative behavior. Since, the authors have integrated trusted research, and it's only enhanced the book as it continues to go through later editions. The book is so detailed that the authors have integrated technology to meet the needs of contemporary students.""I think [Communicate] stands out above the other options for us in terms of readability, good content coverage, and interest levels for our students. Communicate provides a comprehensive journey through the introduction to human communication course. The complete content and interactive nature hold the reader's attention and interest. Engaging examples that are relevant to the reader fill the text and make the concepts understandable.""I like the authors' attempt to incorporate a variety of pedagogical and learning styles into each chapter (e.g., what would you do, observe and analyze, cartoons, figures, etc.). Additionally, I think the authors succeed in presenting the material in an organized, systematic, and coherent manner. Overall, I believe the text works well in meeting my course goals." Read more About the Author Rudolph F. Verderber, Distinguished Teaching Professor of Communication Emeritus at the University of Cincinnati and former National Speaker's Association Professor of the Year is one of the all-time best-selling communication studies authors. The strength of his basic texts lies in his ability to explain and exemplify concepts, theories, and skills to introductory level students. His Cengage texts-COMMUNICATE, THE CHALLENGE OF EFFECTIVE SPEAKING, COMM, and SPEAK-have a reputation for being student favorites due to their accessible presentation of theory and skills.Kathleen S. Verderber (Ph.D., University of Cincinnati) is Associate Professor of Management Emeritus at Northern Kentucky University. She holds an M.A. in speech communication, as well as an M.B.A. and a Ph.D. in organizational behavior from the University of Cincinnati. Dr. Verderber has consulted with various civic, professional, and business organizations. She has published numerous articles in several journals, and has presented papers at communication and management conferences. Read more

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